In celebration of World Stroopwafel Day, the partnership has also lined up a fleet of themed bikes to deliver free stroopwafel samples and cupcakes throughout the city to the public.
The New York City artisan bakery is offering a Shokupan sandwich loaf, seeded pullapart roll and burger bun to give professional and home chefs new ways to use milk bread.
Customers who purchase a special Maroon 5 doughnut on Sept. 27 and find a pink ticket in their doughnut will win a pair of concert tickets to see the band at Dolby Live in Las Vegas on Oct. 12.
The chain is launching a never-before-seen dessert, a special six- for-four offer, an exclusive collectible and a giveaway for a vacation of a lifetime at Universal Studios.