John Unrein is the editor of bake. He has been at Sosland Publishing since 2001, covering the retail baking industry. Unrein is a 1984 graduate of the University of Kansas.
By combining their sweetened superstar talents, premier bakers and female business owners are rapidly expanding their customer base, reach, and influence.
As we head into fall and winter, there are numerous decorating opportunities around every corner. One untapped category is the sports stage, where all sorts of events take center stage.
There is nothing like recapturing childhood memories and embracing the energy and spirit of youth to create special promotions that are designed to increase bakery repeat sales and enhance brand recognition.