Image courtesy of Sprinkles Cupcakes

During the last week in June, the cupcake bakery with locations nationwide is baking one golden ticket inside a Red Velvet cupcake every day during the week. Each golden ticket will be worth anywhere from $25 to $100.

Red velvet is one of the most popular cupcake flavors at Sprinkles Cupcakes. The bakery also offers the flavor in gluten-free, sugar-free, and vegan versions.

The company previously had success with a golden ticket giveaway, when its Cupcake ATM machines dispensed them to lucky recipients during the spring of 2017.

This promotion provides a great example of how to get customers excited during the heat of the summer. It’s also a great way to get people in the door in the lead-up to a major holiday like the Fourth of July.