Beginning Monday, September 14 and lasting through Sunday, September 20, Tim Hortons restaurants will be raising money for hospitals, charities and community programs.

As part of its annual Smile Cookie fundraiser, Tim Hortons will be selling chocolate chunk Smile Cookies decorated with blue eyes and a pink smile for $1 (plus tax), with the full $1 amount going to help local communities of each restaurant. Last year, a record $325,000 was raised to support over 26 charities and hospitals. Back again for its 24th year, Tim Hortons Smile Cookie week is a much-anticipated event in many US and Canadian communities.

The annual fundraiser began in 1996 and has grown to a substantial nationwide initiative.

“Given how challenging this year has been for everyone, we feel honored to be able to contribute to the local charities and organizations that do such vital work in our communities,” says Ricardo Azevedo, president of Tim Hortons, North America. “The annual support we see from guests around our Smile Cookie program is always inspiring, but this year will be all that more meaningful.”

Tim Hortons is urging people to visit their local Tim Hortons restaurants or place a digital order through the Tim Hortons app and/or website. Guests can also show their support by using the #SmileCookie hashtag on social media.