To celebrate its 30th birthday this year, gourmet pretzel chain Auntie Anne’s brought back its popular Pretzel Nation Creation contest that debuted last year. From June 19-25, more than 300,000 votes were cast by fans around the country.
The winning selection was Birthday Cake, which beat out other unique flavors like Caramel Apple Crème Brûlée and Red Velvet Cheesecake. Auntie Anne’s has announced that the newest addition to its menu will be available starting Monday, October 22 for a limited time.
“We’ve been celebrating our birthday milestone with ours fans all year,” says Marcel Nahm, Auntie Anne’s Vice President of Marketing. “We hosted a Free Pretzel Party at all of our stores nationwide after more than 1 million guests RSVP’d, launched the stylish “For the Love of Pretzels” clothing and accessories collection, and then called on our fans to choose a new birthday-inspired pretzel flavor. Birthday Cake Pretzel Nuggets are the perfect culmination to this celebration, our tasty gift to pretzel lovers everywhere.”
Birthday Cake Pretzel Nuggets are dusted with vanilla, drizzled with chocolate syrup, and topped with confetti sprinkles. With their flavor and appearance, these bite-sized snacks are the ideal way for Auntie Anne’s to celebrate its birthday with customers.