Krispy Kreme Doughnuts is appealing to doughnut and candy lovers this Halloween in multiple ways. The doughnut chain's Halloween collection includes a Trick-or-Treat Doughnut that is dipped and drizzled in salted caramel and topped with pieces of popular chocolate Halloween candies.

Continuing with the fun, Krispy Kreme has a special offer for those who get into the Halloween spirit. On Wednesday, October 31, any guest who wears a costume at a participating U.S. Krispy Kreme location will receive a free doughnut of their choice.

“No matter what your Halloween plans or cravings are, Krispy Kreme has the perfect spooky treat,” says Alison Holder, Vice President of U.S. Marketing for Krispy Kreme Doughnuts.

The promotion is a unique way to bring potential customers into stores. Many people might not think to go into a doughnut shop or bakery on Halloween, but special offers can entice them to stop by and spend their money on sweets.