With Christmas quickly approaching, shoppers are trying get in some final purchases before next Monday and Tuesday. Whether it’s gifts for loved ones or preparations for holiday parties, consumers will make the final weekend count before Christmas Eve and Christmas arrive.
According to a survey of nearly 7,000 consumers conducted by the National Retail Federation and Prosper Insights & Analytics, 56 percent of holiday shoppers (about 134 million people) will shop this weekend on “Super Saturday.” That would be up from the 126 million that shopped last year.
“Having made their lists and checked them twice, holiday shoppers have been out in full force these last few weeks, but many are still waiting to complete their shopping this weekend,” says NRF President and CEO Matthew Shay. “Retailers will use every opportunity to see that shoppers have a great experience in these final few days. Whether looking for competitive prices, festive in-store events, or last-minute online shipping deals, retailers are ready to deliver.”
The largest amount of purchases in the coming days will be online, with 51 percent of remaining purchases being done that way.
Many consumers will wait until after the holiday to shop. The survey found that the week immediately following Christmas (December 26 - January 1) will see 51 percent of shoppers taking advantage of post-holiday sales, 27 percent using gift cards they receive, and 17 percent returning or exchanging unwanted gifts.