In response to plant-based foods becoming more mainstream, Einstein Bros. Bagels is highlighting its dairy-free options. Seventy percent of the bagels on its menu are dairy-free, including the Plain and Everything bagels, and now it is looking to add to that with a new shmear.
The chain is testing a dairy-free shmear nationwide for one month. From now until February 28, customers can purchase the vegan-friendly Shmear at participating locations.
The Vegan Shmear was developed through a partnership with Daiya, and features a creamy light texture balanced with salty and tangy elements
“Our guests have requested dairy-free options, and we heard them loud and clear. We’re thrilled to offer dairy-free alternatives, among our other menu offerings,” says Jose Alberto Dueñas, CEO of Einstein Bros. Bagels. “We are committed to creating new ways to cater to our guests’ dietary needs and chosen lifestyles.”
Einstein Bros. is also introducing an almond milk latte nationwide. The lower-calorie beverage, made with Caribou Coffee expresso, is available hot or iced.