Starting Monday, March 4, Krispy Kreme Doughnuts is launching a new initiative to benefit children who are underserved or living with serious illnesses.

The “Dough-nate for a Doughnut” campaign will raise money for Krispy Kreme’s new signature partners, KaBOOM! and SeriousFun Children’s Network. Customers will receive a free Original Glazed Doughnut when they donate $1 or more to benefit both organizations.

SeriousFun Children’s Network is a global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. KaBOOM! is a national nonprofit dedicated to giving all kids – especially those living in poverty – great, safe places to play.

“Giving back to our communities through fundraising and philanthropic work is at our core,” says Krispy Kreme Chief Executive Officer Mike Tattersfield. “We passionately believe in the KaBOOM! mission to build strong communities through enabling play, and we have experienced first-hand the incredible impact SeriousFun camps have on children and their families.”

“We are so grateful for Krispy Kreme’s growing commitment to SeriousFun, one that will have a tremendous impact on the lives of children living with serious illnesses and their families,” adds SeriousFun CEO Blake Maher. “Krispy Kreme has long been part of the SeriousFun family through their support of Victory Junction and we’re excited to work with them in support of our camps all over the world.”

“KaBOOM! is committed to making sure kids don’t miss out on the joys of childhood. Our work is centered around bringing people together to ensure kids have a place in their community to thrive,” continues Lysa Ratliff, Vice President of Partnership Development. “Far too many young people miss out on the opportunity to freely experience their youth. A great, safe place to play shouldn’t just be a treat for some kids, it should be accessible to all. We are so grateful for Krispy Kreme’s partnership that will make it easier for all kids, regardless of where they live, to play.”