Breakfast is the most important meal of the day, and Panera Bread is taking that to heart with a focus on convenient and high-quality breakfast options. The bakery-café chain is ushering in a new era of on-the-go breakfast, including three new breakfast wraps.
These wraps, served on whole grain tortillas, are packed with beloved breakfast flavors. The Maple Glazed Bacon, Egg & Cheese, the Chipotle Chicken, Egg & Avocado, and the vegetarian Mediterranean Egg Whites all provide wholesome options to consumers on the move.
Panera has upgraded its coffee as well. An expanded beverage lineup now features cold brew coffee, a dark roast that can also be served with Madagascar vanilla syrup and either almond milk or half and half. These beverages are smoother, sweeter, and bolder alternatives to traditional iced coffee, just in time for the summer months.
Additionally, Panera has revamped its bakery case with ten new items. Among those are:
- Cheese and cherry Brittanys
- Almond and chocolate croissants
- Cinnamon crunch, blueberry, and orange scones
- Cocoa & creme cookie
- Brownie
- Vanilla cinnamon roll
“Our focus on breakfast isn't just about a single item or category—it's about looking at the market and bridging a gap for guests. People are compromising between convenience and quality in the morning, and we know that's a problem Panera can help solve,” says Blaine Hurst, Panera CEO. “Craveable, clean, high-quality menu options made easily accessible by digital and channel access is what has propelled our lunch business forward. Now we are taking that powerful combination to breakfast, giving our guest even more of what they want, when and where they want it.”
“We've long set the standard for an elevated morning experience from bagels to brioche breakfast sandwiches and craft bakery. But we recognize our guest is looking for new breakfast offerings for their busy lives,” adds Sara Burnett, Panera Vice President of Wellness and Food Policy. “By offering handcrafted breakfast options made with our real, fresh pantry ingredients and pairing them with coffee that matches the quality of the food in our cafes, our customers can get all their breakfast needs under one roof at their own pace.”
