Keeping with its annual tradition, Krispy Kreme Doughnuts is giving away a free doughnut to every guest on National Doughnut Day.

On Friday, June 7, customers can select one free doughnut, with no purchase necessary, at participating locations in the U.S. and Canada. That includes any flavor on the menu, even Krispy Kreme’s new summertime fruit-inspired doughnuts.

As a special challenge to customers, Krispy Kreme is asking them to help the brand give away 1 million free doughnuts on National Doughnut Day. The reward for achieving that goal is a free taste of its newest doughnut that will be unveiled later in June, described by Krispy Kreme as ““out of this world” great.”

“June 7 is National Doughnut Day and National VCR Day. So, take your pick: a free Krispy Kreme doughnut or a grainy VHS tape,” says Dave Skena, Chief Marketing Officer for Krispy Kreme. “If a million of you wisely choose Krispy Kreme, we’ll celebrate by giving away more doughnuts later in June.”

Krispy Kreme Doughnuts is also turning National Doughnut Day into World Doughnut Day on Friday, June 7 by celebrating in more than 20 countries with promotions, deals, and giveaways.