National Cheesecake Day is set to take place on Tuesday, July 30, and The Cheesecake Factory is getting ready to celebrate its favorite holiday of the year. That day, dine-in guests can get any slice of The Cheesecake Factory’s 30+ flavors of cheesecake for half price at all of its nationwide locations.

Additionally, The Cheesecake Factory is launching a new cheesecake flavor in conjunction with the special event. The Pineapple Upside-Down Cheesecake is a twist on a classic flavor. The new item features creamy pineapple cheesecake with maraschino cherry swirl between two layers of pineapple upside-down cake.

For every slice of Pineapple Upside-Down Cheesecake sold through February of 2020, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest organization dedicated to fighting domestic hunger through a network of food banks.

Last year on National Cheesecake Day, The Cheesecake Factory introduced two new flavors: Cinnamon Swirl Cheesecake and Very Cherry Ghirardelli Chocolate Cheesecake. The Cinnamon Swirl Cheesecake featured Cinnabon cinnamon cheesecake, vanilla crunch cake, cream cheese frosting, and caramel. The Very Cherry Ghirardelli Chocolate Cheesecake featured Ghiradelli chocolate pieces layered between chocolate cake and cherry cheesecake, with real cherries inside and chocolate cherry crunchies on the outside.