Wednesday, October 16 is National Liqueur Day, and in celebration of that occasion, Baileys Irish Cream Liqueur is rolling out a new flavor with the help of one of America’s most beloved bakeries.
The liqueur company has teamed up with Georgetown Cupcake and its founders, Katherine Kallinis Berman and Sophie Kallinis LaMontagne, for a limited-edition red velvet flavor featuring the iconic flavor of the bakery’s top-selling cupcake. Baileys Red Velvet has aromas of freshly baked red velvet cupcakes, sweet cream, and buttery icing and tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder.
“As icons of the modern dessert world, Katherine and Sophie are the masters of what it means to ‘treat yourself,’” says Dorothy DeVenecia, Brand Director of Baileys & Liqueurs, Diageo North America. “Baileys is the Original Irish Cream Liqueur, and the No. 1 Liqueur in the world. Born in Ireland in 1974, Baileys was the first spirit to combine cream with Irish Whiskey and other fine spirits, so we’re a brand that appreciates and emphasizes innovation. We can’t wait for people to enjoy Georgetown Cupcake’s number one selling flavor and combined with our delicious liqueur in one delicious treat!”
To add to the celebration, Georgetown Cupcake is serving non-alcoholic Baileys Red Velvet cupcakes infused with the flavor of Baileys Irish Cream Liqueur at all of its locations nationwide as well as online throughout November and December.
“We absolutely love Baileys, so this is a really exciting partnership for us that has been an absolute treat to work on. Red Velvet is not only our original cupcake flavor, but to this day it’s chosen by our customers nearly ten to one, so we’re so delighted to be able to give fans a whole new way to indulge!” says Katherine Kallinis Berman and Sophie Kallinis LaMontagne.
Baileys Red Velvet is now available nationwide wherever spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle while supplies last.