Joining the CBD-infused food movement, Edible Arrangements is introducing a new Incredible Edibles hemp-derived CBD product line. The franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats will offer CBD-infused products including smoothies and chocolate-dipped fruit.

The CBD (cannabidiol) products are made using a plant-based solution created by Incredible Edibles, a company which focuses on supplying CBD with traceability and authenticity from the hemp farm to the finished product. The brand was launched earlier this year to help lead the growing CBD industry.

“Consumers are showing an increasing demand for CBD products, and now is the perfect time for us to make our mark on this flourishing industry,” says Tariq Farid, founder and CEO of Edible Arrangements. “We have always prided ourselves on our knack for innovation, and we continue to do so with the introduction of new menu innovations for fresh and healthy alternatives. In the case of Incredible Edibles CBD products, the alternative we now offer is high-quality, traceable CBD, with a focus on ‘Health, Not High’.”

The Dallas-Fort Worth market was the first to offer the new hemp-based CBD products across 25 participating locations. The company projects that 200 more locations nationally will offer the products by the end of the year.