As a fourth-generation family-run bakery focused on giving their customers the highest quality baked goods, O&H Danish Bakery is a successful retailer based in Racine, Wisconsin. With delicious Kringles and hundreds of other scratch-made sweets on display, retail has long been their bread and butter. But now, thanks to the use of online marketing, O&H Danish Bakery has been able to reach customers who live all across the country. By giving people the opportunity to place orders through their website and get desserts delivered right to their door, O&H is bringing Danish baking into more homes.  

In 2018, Google’s free online tools helped create $335 billion in economic activity for millions of businesses, website publishers, and nonprofits across the United States. These tools make it easier for small business owners to find and connect with customers and run their businesses. In Wisconsin, where O + H Bakery is located, Google has helped to generate $4.46 billion in economic activity.

Over the past 20 years, the web has transformed how businesses connect with customers, but Google has been here to help. With free and easy tools, any type of business can reach the right customers and succeed.

In our latest slideshow, learn six easy and free ways for your business to grow online.

Google Global Product Director Kim Spalding leads product management for the SMB and Emerging Market Advertising at Google. She was formerly the COO of HomeJoy, a home services startup. She received her MBA from The Wharton School of Management at University of Pennsylvania.