Lesaffre, a global leader in yeast and fermentation, believes that bakery competitions are much more than a showcase for the profession. For many years, the company has supported bakers and their extraordinary talent through bakery competitions, either by organizing or sponsoring them.
Now, people can find all of these competitions on the same site – Lesaffre Bakery Competitions. In addition to the cycle of Lesaffre’s flagship contests (Coupe Louis Lesaffre, Young Bakery Hopeful Contest, Coupe du Monde de la Boulangerie, Masters de la Boulangerie), there are other contests in which the company is involved.
By January 2020, the website included recipes from competitions and technical files.
Lesaffre sponsored the 2020 Coupe du Monde de la Boulangerie as the Exclusive Official Partner and extends its support to other competitions around the world. The company is diversifying its activities by putting its resources at the disposal of schools, associations, or projects that contribute to guaranteeing a special place for the bakery profession.