George Hanson has joined Panera Bread as senior vice-president and chief digital officer.

 

Prior to joining Panera, Hanson was with Under Armour, most recently as vice-president of North America e-commerce and retail. Earlier, he was vice-president of e-commerce at Lane Bryant and also spent more than 13 years at Lands’ End in a variety of roles, including interim managing director for Lands’ End Japan KK, senior manager of international strategy, senior merchant of retail, merchandise manager, full line store merchant, e-commerce merchant, and associate inventory manager.

 

He received a bachelor’s degree in marketing and international business at the University of Wisconsin-Oshkosh and a master’s degree in management at the University of Wisconsin-Madison.

 

He is a member of the Google Retail Advisory Council and a member of the National Retail Federation’s Digital Council.