Duck Donuts is inviting its guests to join its mission of donating 25,000 donuts to hometown heroes across the communities it serves. Through Wednesday, May 20, customers can #SprinkleHappiness to their local heroes by donating a donut through its online ordering platform or Duck Donuts Rewards app.

Customers will be prompted at checkout, or for those who wish to only purchase a donut to donate can do so under the “Donations” tab. Each Duck Donuts store will match donut donations received and will deliver the donuts at the end of the week to frontline workers or an essential business of their choice. To see donations in actions, fans are encouraged to follow their local Duck Donuts’ Facebook page.

“From safely serving their guests to finding new ways to creatively deliver the Duck Donuts experience and donating donuts to those most deserving, our franchise families have been focused on supporting their local communities, or as we like to call it ‘Sprinkling Happiness,’ during this time,” says Russ DiGilio, chief executive officer and founder of Duck Donuts. “Our Happiness for Hometown Heroes campaign was designed to come together not only as a franchise organization, but with our customers as we work towards sprinkling happiness, delivering smiles and expressing our gratitude to the frontline heroes who continue to inspire us.”

Sponsors who have provided support and contributions to the Happiness for Hometown Heroes campaign include Lyons Magnus, McCormick Company and Mondelēz International.