On Monday, June 1, BakeMark announced the launch of its new Mauisada Mix under its Westco flagship brand. This innovative new bakery mix enables bakery operators to create the traditional Hawaiian sweet treat and other varieties, with only the addition of water and yeast.

“This is a time when most consumers have been staying at home and are very much interested in enjoying something new and fun,” says David Lopez, director of marketing for BakeMark. “The Mauisada Mix delivers an easy solution for our customers to offer a sweet Hawaiian experience, especially when travel is limited. Basically, as summer approaches and consumers can't make it to Hawaii or any other getaway, we can bring the sweet, tropical experience to them. This is just one of the many ways we offer support for our customers during this time, by giving them innovative solutions that they can leverage today for growing their sales.”

BakeMark is promoting the launch of the Mauisada Mix by offering customers free Mauisada-themed posters, tent cards and display cards for use in promoting the finished product. Additionally, BakeMark is making available custom Mauisada-themed boxes and free merchandising kits that enable customers to decorate their shops and promote the Hawaiian experience to consumers.

Bakery operators interested in learning more about the Mauisada Mix and BakeMark’s free merchandising support can visit BakeMark’s website for more information.

Also on BakeMark’s website, visitors can find useful information best practices and support resources for promoting safe and sanitary shops. The company is helping business owners promote the CDC guidelines for washing hands, social distancing and staying home, in addition to promoting take-out, curbside and delivery services for bakery operators across the US and Canada.