For the first time ever, Krispy Kreme Doughnuts will package its products into bite-size form for purchase at a national retailer.
Starting Monday, June 22, the doughnut chain is introducing newly formulated Doughnut Bites and Mini Crullers, available in all Walmart snack aisles nationwide and Walmart online grocery by July 2020.
The portable, snackable treats are individually packaged and will include all-new products available in various flavors:
- Krispy Kreme Doughnut Bites – An aassortment of bite-size doughnut holes offered in flavors including Original Glazed, Chocolate and Apple Cinnamon; available in five sleeves of four Doughnut Bites per box, 20 doughnuts total for $3.97.
- Krispy Kreme Mini Crullers – An enhanced recipe of Krispy Kreme’s mini cruller doughnuts offered in flavors including Original Glazed and Blueberry; available in four sleeves of two Mini Crullers, eight crullers total for $3.97 or a 12 oz. box for $3.88.
Krispy Kreme will debut seasonal flavors at Walmart, starting with new Strawberry Doughnut Bites and Lemon Crullers available for a limited time this summer, and will announce more new offerings later this year.
“For over eighty years, fans all across America have asked us to bring the great taste of Krispy Kreme to their neighborhood,” says Dave Skena, chief marketing officer for Krispy Kreme. “Now, with the help of our partners at Walmart we are able to do just that.”
To kick off its Walmart partnership, Krispy Kreme will host its first-ever virtual grand opening. On Wednesday, June 24, starting at 7:00 p.m. EST, the company will welcome guests from around the country to join in celebrating the occasion with virtual games, entertainment and surprise celebrity guest appearances. Forty virtual grand opening participants will also receive the chance to win free doughnuts for a year. Fans can learn more about how to “camp out” to join the virtual grand opening by visiting www.krispykreme.com/grocery.
