Summer has been a tough period for parents and children alike, as camps have closed due to the coronavirus and people are figuring out the school year ahead. Starting Wednesday, August 5, Panera Bread is offering “Camp Panera” to give parents a break by offering free kids' entertainment, and for 2,500 parents, gift cards for a kids meal.

Panera has partnered with kids’ band Koo Koo Kanga Roo on an interactive variety show to provide a virtual camp experience. Families can watch the show and learn how to win a free $20 gift card at the Camp Panera website.

“We understand how tough it is for parents this year, and we empathize with those that are taking on so many roles, from camp counselor to cafeteria cook, so we wanted to find a way to help,” says Eduardo Luz, chief brand and concept officer for Panera Bread. “That’s why we created Camp Panera, to take making lunch and entertaining the kids off of parents’ plates—even for just a half-hour. It’s another expression of our Panera Warmth – a way to show parents we’re here for them.”

Koo Koo Kanga Roo members Bryan and Neil are taking on the role of Camp Panera counselors by hosting a variety show for families to sing and dance along. The band has a long history of being Panera fans, releasing the album “Fast Casual” in 2018, entirely inspired by Panera and featuring songs including Bread Bowl, U Pick 2 and more.