Gourmet pretzel chain Auntie Anne’s has partnered with beer brand Samuel Adams to provide fans with a unique way to celebrate Oktoberfest at home this year. The two brands have introduced a limited-edition Oktoberfest At Home Kit containing all of the essentials needed for the perfect Oktoberfest celebration.
Available exclusively at GiveThemBeer.com while supplies last, each kit ($89 plus shipping) features curated Oktoberfest-inspired recipes, Auntie Anne’s DIY Pretzel Kit, classic Samuel Adams OctoberFest beer and themed apparel including steins, hats and lederhosen. It also includes a “Prost from Home” playlist featuring authentic tunes that fans can stream on their devices.
“We can all agree that there is no better pairing than pretzels and beer, especially during Oktoberfest,” says Marcel Nahm, Auntie Anne’s vice president of marketing. “And since this historic celebration was cancelled in Germany and so many Oktoberfest celebrations are being held virtually in the states, we knew we needed to step in and offer a fun way for snackers and drinkers to still create an authentic experience at home. It was the perfect fit to team up with Samuel Adams to create these Oktoberfest At Home Kits. We hope fans love them as much as we do!”
“From brewing the most authentic, traditional märzen to celebrating at festivals across the world and at our own brewery and taprooms, Oktoberfest has always been a special time of year for Samuel Adams,” says Lesya Lysyj, chief marketing officer, Boston Beer Company. “Pretzels and beer are at the core of any Oktoberfest celebration, so who better to help us elevate this moment than Auntie Anne’s? We’ve joined forces to offer drinkers a one-stop solution to celebrate this year’s Oktoberfest from home with the help of two brands they know and love.”
Auntie Anne’s is also offering a new, seasonal Pick-Your-Six Pack menu. Customers can choose from a menu of six packs of their favorite snacks including Classic Pretzels, Pretzel Nuggets and Mini Pretzel Dogs, or Pretzel Dogs, bundled with six individually packaged dips. The packs are available now until Sunday, November 1.