The Cocoa Partnership – established by Cadbury in 2008 – has committed 45 million pounds Sterling (approximately $70 million) to invest in cocoa farming in Ghana, India, Southeast Asia and the Caribbean over 10 years. The program is already in 100 Ghanaian communities, with plans to double in size by year-end. The Partnership has forged successful alliances with The Ghana Cocoa Board and Kuapa Kokoo, a Fairtrade co-op comprised of 60,000 farmers and their families.
"As we've seen in Ghana, the Cocoa Partnership's success depends on the collaborations we establish," said Bharat Puri, Senior Vice President, Global Chocolate, Kraft Foods. "The challenges facing today's cocoa farmer cannot be solved by any one company or organization. Only by working together – public and private sectors along with farmers and civil society – will we be able to make the difference that's needed."
"Public-private partnerships like this one are a key part of USAID's development strategy in the Latin American and Caribbean region, because it has benefits for all the stakeholders," said Mark Feierstein, USAID's Assistant Administrator for Latin America and the Caribbean. "Small farmers earn more money, businesses have access to a higher quality product, and USAID leverages its resources so that we can reach more people. We couldn't ask for a better alliance."
The Dominican program will focus on nurturing the next generation of cocoa farmers. Of the 40-50 million people around the world who depend on cocoa for their livelihoods, only about five million are cocoa farmers today. And their numbers are dwindling. Most cocoa farmers are smallholders who face many challenges – low productivity, pests and disease, market inefficiencies and limited access to quality education and healthcare. Not surprisingly, fewer younger people are choosing to take up cocoa farming.
Sustainable cocoa production in the Dominican Republic is important to Kraft Foods and important to the success of brands like GREEN & BLACK'S. Beyond farmer training, the Cocoa Partnership's expansion into the Dominican Republic will work to increase the supply of organic Fairtrade cocoa and provide an additional social premium for community investment and productivity improvements. Kraft Foods is already the world's largest buyer of Fairtrade cocoa and organic Fairtrade cocoa. And by the end of 2011, the entire GREEN & BLACK'S organic block bars and beverages will be Fairtrade-certified.
To learn more about Kraft Foods' agricultural sustainability efforts around the world – including video from a visit to Fairtrade cocoa-growing communities in Ghana, and downloadable high-resolution photos – please visit http://bit.ly/ijIp0n. And check out Kraft Foods' Creating a Delicious World Report at kraftfoodscompany.com/responsibility .
