Goodies For Gifts operates on a subscription basis in which food companies are able to take advantage of the affordable, cost-effective and impactful marketing channel to promote their delectable offerings. Based on a flat fee structure starting at just $18 per month, there is absolutely no commission taken on any sale. Even better, the site not only introduces companies to thousands of new shoppers, it also redirects consumers back to the food companies’ own websites to make purchases, presenting further opportunities for foodtrepreneurs to educate, upsell and engage with each shopper individually.
“I’m a huge supporter of boutique companies and food has always been the center of my family’s celebrations,” said Lynn Steinberg, founder of Goodies For Gifts. “After moving several times over the past decade, I started to search out ways to enjoy the local foods we loved in each of those cities and share them with our loved ones. I quickly realized this was a growing trend among consumers, and that these companies needed a better way to reach people looking for unique, convenient and delicious presents.”
Steinberg started the Goodies For Gifts food-review blog in June 2011 and has already generated wide-appeal among consumers through her postings and social network engagement. To support the website launch and provide added value for subscribers, she has also put programs into place to maximize search engine optimization, leverage an online marketing campaign and generate exposure from national and regional PR efforts.
On the Goodies For Gifts website itself, each subscriber receives a personalized virtual storefront with a company description, bio, images and links. Individual products are listed with their own descriptions and images, and can all be seen on that company’s storefront or found through multiple website search features and categorizations. Additionally, special product and company features are provided, allowing each company to highlight items of particular interest, their own promotions, sales or giveaways, or a number of other opportunities.
“Foodtrepreneurs of all kinds now have a niche online resource to directly market to consumers for a fraction of the cost of traditional marketing,” continued Steinberg. “From cake pops to pickles and lobsters to popcorn, Goodies For Gifts is the place to introduce your products to consumers shopping for every person on their list and for any occasion.”
To learn more about Goodies For Gifts or to start a subscription, visit www.goodiesforgifts.com or email info@goodiesforgifts.com.
