Earlier this year, Panera Bread became the first national restaurant company to offer an unlimited subscription on premium hot drip coffee, iced coffee and hot tea. The MyPanera+ Coffee Subscription has become quite popular at the bakery-café chain this year, as consumers look to save money on coffee and hot tea.
Panera is now passing those savings on to more with the ability to gift a MyPanera+ Coffee Subscription. Consumers can now give the gift of either two or three months of unlimited premium coffee for a discounted price, available for purchase beginning Cyber Monday (November 30).
Two kinds of digital gifts can be purchased: two months of coffee for $15 plus tax or three months of coffee for $20 plus tax. With the MyPanera+ Coffee Subscription, guests can get any size and any flavor of hot drip coffee, iced coffee and hot tea with unlimited refills at any Panera location.
“Our unlimited, premium coffee subscription has provided quality and value to our guests and has continued to grow in popularity since we launched this past March,” says Panera Bread chief brand & concept officer Eduardo Luz. “We are excited to provide our guests with this fun and unique gift option that is perfect for anyone on your list who needs a cup of optimism this time of year – whether it be neighbors, teachers, delivery workers or friends and family.”