To celebrate National Bagel Day in January, Thomas’ Bagels is looking to provide a warm and toasty month to children in need. The brand is partnering with Operation Warm for a second year to grant a $100,000 donation resulting in 5,000 new winter coats for students at five elementary schools in Cincinnati, Dallas, Philadelphia, Sacramento and Seattle.

Additionally, on National Bagel Day on January 15, Thomas’ will hand over its social media channels and all media advertising on Hulu to Operation Warm for a National Bagel Day takeover where fans can learn more about the organization’s efforts and how they can donate to join in Thomas’ efforts to create a toasty celebration for children in need.

“While we always enjoy kicking off the year with our National Bagel Day celebration every January, this year, we’re honored to once again join forces with Operation Warm to bring some warmth to those in need,” says Eduardo Zarate, senior director of marketing for Thomas’. “Our hope is that Thomas’ fans from all across the country will help us to bake up a wave of support for Operation Warm and ‘toast’ to a month-long celebration of supporting the organization’s meaningful work.”

All throughout January, people can donate to Operation Warm through its website. For every consumer donation, Thomas’ will be able to amplify its efforts and bring even more coats to children throughout the winter season.