Cinnamon roll bakery chain Cinnabon is partnering with Kellogg Company for a new snack just in time for National Snack Day on March 4.
Kellogg’s Cinnabon Bakery Inspired Jumbo Snax are the newest fan-favorite cereal to be transformed for snacktime. They feature cinnamon-sugar swirl-shape pieces, giving fans of Cinnabon the classic taste of cinnamon rolls with every bite.
The new flavor hits cereal aisles nationwide in April alongside new Kellogg’s SMORZ Jumbo Snax. The newly returned Kellogg’s SMORZ Cereal, now made for snacktime, features toasted graham square pieces dusted with marshmallow and rich chocolate flavors.
“Kellogg’s Cinnabon Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we’ve received numerous social media requests to bring back the cereals,” says Erin Storm, senior marketing director of Kellogg All Family Cereal. “The new Kellogg’s Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors.”