1-800-FLOWERS.COM, Inc. has announced a new hub for birthday gifting, providing customers with thoughtful ways to celebrate the important people in their lives.

A birthday gift guide features trending products and unique offerings from across the company’s family of brands, including special floral bouquets, bountiful gift baskets, customized décor and gourmet treats. In addition, customers can shop from a specially curated birthday gifts collection that helps give back to the differently abled community through job creation and empowerment.

“During this time of virtual celebrations, the need for people to express and connect has led to an increased consumer demand for products and services to help commemorate important occasions such as birthdays,” says Alfred Palomares, vice president, merchandising, 1-800-Flowers.com. “We are excited to provide our customers with creative solutions from across our family of brands to enhance the celebratory experience, whether through intimate gatherings, online bashes, or drive-by car parades.”

New offerings and festive customer favorites include:

Gift-givers can also shop for the perfect birthday expression while also supporting Smile Farms, the company’s signature philanthropic partner. 1-800-FLOWERS.COM, Inc. will donate 20 percent of the net proceeds from each gift purchased from its specially curated BIRTHYAY! gift collection to help Smile Farms provide people with disabilities meaningful vocational, educational and employment opportunities that generate pride, enhance life skills and offer socialization experiences.

This collection features a large assortment of gifts from across the company's family of brands, including:

Additionally, shoppers can engage in helpful content for creating special moments. Two newly launched blog series –“Birthdays Reimagined” and “Birthdays by the Ages” – feature topics such as Unique Ideas for Celebrating Birthdays in Quarantine, Five Tips on Birthday Car Parade Etiquette and 30 Fun Ways to Celebrate Your 30th Birthday. Complimentary resources such as eCards and digital backgrounds help customers stay connected when celebrating virtually.

Gift-givers and party organizers can take advantage of the company’s Celebrations Passport loyalty program, which provides members with free, standard shipping and no service charge on purchases for one full year across the 1-800-FLOWERS.COM, Inc. family of brands.