During Brain Health Month in June, the US Highbush Blueberry Council (USHBC) is helping consumers find more ways to grab a boost of blue. Enjoying fresh and frozen blueberries daily is one of the small choices that, as part of an overall healthy diet and lifestyle, may add up to support brain health.  

Throughout the month, USHBC’s new promotional campaign highlights recipes, resources, nutrition information and health research to shine a spotlight on blueberries as a simple, snackable and healthy option. The month-long campaign features blueberry promotions such as videos, social media content, email marketing and digital advertising. 

Brain health is important at every age and especially relevant for older adults. Diseases that affect the brain, such as Alzheimer’s disease and other forms of dementia, are most common in this population of older adults, and the risk increases with age.

Diet may have a role to play in bolstering brain health and mitigating potential risks. Evidence suggests that eating a variety of vegetables, fruits, nuts, beans and seafood during adulthood is associated with lower risk of age-related cognitive impairment, dementia and Alzheimer’s disease. A growing body of scientific evidence is examining how blueberries can be part of eating patterns to support brain health, especially as part of an overall healthy lifestyle. 

Retailers, food and nutrition professionals, and industry stakeholders are encouraged to participate in USHBC’s promotional campaign and inspire their audiences to think about brain health using engaging, easy-to-use content developed by USHBC. The toolkit can be found here. 

Fresh and frozen blueberries are a source of fiber and vitamin C, and rich in various vitamins and minerals – all at just 80 calories per cup. They fit perfectly into the 2020-2025 Dietary Guidelines for Americans’ recommendation to “make half your plate fruits and vegetables.”   

“Brain health is a vital aspect of our overall health. It’s important to identify and act on the small, health-conscious steps we can take each day, such as focusing our daily diet on nutritious foods like blueberries,” says Jennifer Sparks, vice president of marketing and communications, US Highbush Blueberry Council. “We find it rewarding to partner with trusted health professionals and help consumers – from busy parents on the go to active weekenders to trend-setters experimenting in the kitchen – find new ways to enjoy blueberries each day. Grabbing a boost of blue has never been easier or more delicious.”