The month of July is a natural time of year to celebrate ice cream, with the hotter weather taking over and National Ice Cream Day taking place on July 18. With that in mind, grocery delivery platform Instacart examined purchase data featuring thousands of different ice cream products to reveal each state’s favorite ice cream flavor.
Vanilla is by far the most preferred flavor, accounting for more than a quarter (26.2%) of all ice cream sales in the US, so Instacart dug deeper to find out what people are buying when they step out of their vanilla comfort zone. The platform determined which ice cream flavor each state buys the most compared to the national average, with the following results:
- Alabama – Moose Tracks
- Alaska – Green Tea
- Arizona – Rocky Road
- Arkansas – Rainbow Sherbet
- California – Rocky Road
- Colorado – Green Tea
- Connecticut – Pistachio
- Delaware – Cherry
- Florida – Rum Raisin
- Georgia – Rum Raisin
- Hawaii – Mango
- Idaho – Green Tea
- Illinois – Moose Tracks
- Indiana – Moose Tracks
- Iowa – Moose Tracks
- Kansas – Rainbow Sherbet
- Kentucky – Chocolate Chip
- Louisiana – Birthday Cake
- Maine – Coffee
- Maryland – Cookie Dough
- Massachusetts – Coffee
- Michigan – Moose Tracks
- Minnesota – Moose Tracks
- Mississippi – Birthday Cake
- Missouri – Cookie Dough
- Montana – Rainbow Sherbet
- Nebraska – Moose Tracks
- Nevada – Rocky Road
- New Hampshire – Coffee
- New Jersey – Pistachio
- New Mexico – Chocolate Chocolate Chip
- New York – Pistachio
- North Carolina – Birthday Cake
- North Dakota – Moose Tracks
- Ohio – Chocolate Chip
- Oklahoma – Cookie Dough
- Oregon – Green Tea
- Pennsylvania – Mint Chip
- Rhode Island – Coffee
- South Carolina – Moose Tracks
- South Dakota – Birthday Cake
- Tennessee – Moose Tracks
- Texas – Rainbow Sherbet
- Utah – Rocky Road
- Vermont – Coffee
- Virginia – Birthday Cake
- Washington – Green Tea
- Washington, D.C. – Mango
- West Virginia – Moose Tracks
- Wisconsin – Moose Tracks
- Wyoming – Rocky Road
Moose Tracks is the top ice cream flavor in 12 states, while there’s a four-way tie for #2 between Rocky Road, Green Tea, Coffee and Birthday Cake.