Lady M Confections is introducing a new limited-edition mooncake gift set in honor of the Mid-Autumn Moon Festival. The holiday is celebrated in many East Asian communities, and in China, it’s a reunion time for families, just like Thanksgiving where families come together for celebrations and meals, the center of which is the mooncake.
French-Asian bakery café chain’s Celebration of Lights Mooncake Gift Set is inspired by Mid-Autumn festivities. The box portrays a sparkling, light up Ferris wheel in vibrant shades of deep navy blue, royal purple and gold, and a moon rabbit on the packaging (the mythical rabbit symbolizes the annual celebration of the full moon and bountiful autumn harvest).
Inside the Ferris wheel are sweet surprises. Each side of the wheel opens to reveal Lady M mini mooncakes, custom designed with Kee Wah Bakery, in flavors of custard and chocolate. The Custard Mooncake features Lady M’s creamy egg custard wrapped in a buttery and golden mooncake shell. The Chocolate Mooncake combines silky chocolate custard with classic mooncake pastry. Each Gift Set includes six mini mooncakes stamped with Lady M’s logo.
Lady M Celebration of Lights Mooncake Gift Set ($72) is packaged in a custom Lady M shopping bag, complete with a greeting card and envelope. Lady M is also offering an online exclusive bundle, where customers can purchase the chain’s new Purple Yam Mille Crêpes in conjunction with the Gift Set for $160. Gift sets will be available in US boutiques starting Friday, September 3 and online starting Thursday, August 12.