Einstein Bros. Bagels has teamed up with B&G Foods for the release of Einstein Bros. Bagels Everything Bagel Seasoning Blend, a new specialty seasoning that allows consumers to flavor any food like the national bagel chain’s most popular savory bagel.

“We’re proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning,” says Jordan Greenberg, executive vice president & chief commercial officer, B&G Foods. “With its mouth-watering mixture of savory garlic, sesame, poppy, onion and salt, Einstein Bros. Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favorite brands as easy-to-use seasonings.”

The seasoning is now available in a 7.5 oz shaker at Sam’s Club locations nationwide, with broader retail and online rollout to follow in early 2022.

“We’re thrilled to give Einstein Bros. Bagels fans the opportunity to sprinkle the bold flavor of our most beloved bagel on anything,” says Ernie Mattin, vice president of wholesale & CPG, Einstein Bros. Bagels. “Most importantly, consumers will now have the opportunity to experience the flavor of our Everything Bagel on foods beyond breakfast – like avocado toast, salads, baked goods, potatoes, eggs, popcorn and so much more.”