Panera Bread has announced that it is once again partnering with Susan G. Komen, the world’s leading breast cancer organization, in the fight against breast cancer. Panera Bread’s participating bakery-cafés will donate a portion of proceeds from the sales of Pink Ribbon Bagels and Pink Ribbon eGift Cards this October in honor of Breast Cancer Awareness Month.
These bagels are shaped in the form of the iconic pink ribbon symbolizing breast cancer awareness. They are made with cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar. Money raised from their sales will support missions and programs in the fight against breast cancer. Additionally, Panera will donate 10 percent of Pink Ribbon eGift Cards sold in October.
“For the past 20 years, the Pink Ribbon Bagel has been a delicious way that our guests can make a small difference each time they come to Panera every October,” says Sara Burnett, head of philanthropy for Panera Bread. “The Pink Ribbon Bagel campaign has become near and dear to our hearts, and we are thrilled to support Komen in its mission to end breast cancer.”
1 in 8 women will be diagnosed with breast cancer at some point in her lifetime, so nearly everyone has been touched or will be touched by this disease. Breast cancer not only affects the person that is diagnosed, but it also is felt by their family and friends. Komen provides critical information and support throughout the breast cancer journey.
“We are grateful for the continuing support of Panera Bread and its customers,” says Sarah Rosales, Komen’s VP, Corporate Partnerships. “This partnership enables people to enjoy a tasty treat while making a tremendous impact on the lives of their neighbors.”