Yelp announced a new collaboration with home decor brand Chasing Paper to introduce a series of three wallpaper prints featuring beloved small businesses across the country, with proceeds benefiting nonprofits that support local entrepreneurs and business communities.
The collection features unique prints made up of sketches of iconic and highly-rated small businesses in three cities: New York City, San Francisco and Austin. Waterloo Records in Austin, TX, Liholiho Yacht Club in San Francisco and Books are Magic in Brooklyn, NY, are among the 36 businesses featured. All of Yelp's contributions to the collaboration and a portion of Chasing Paper's proceeds will go back to supporting local businesses.
The Yelp x Chasing Paper Small Business Wallpaper was designed by graphic designer and illustrator Amanda Giuffre of Noun New York, and produced by Chasing Paper. It is available for purchase starting today at Chasing Paper’s website with prices starting at $90 for traditional wallpaper.
“At Yelp, we’re committed to spotlighting small businesses across America, and as we’ve seen a 359% increase in interest for wallpaper installation over the last year, we wanted to offer people a fun way to get in on this trend while celebrating their city’s local favorites,” says Tara Lewis, Yelp trend expert. “We’re thrilled to collaborate with Chasing Paper on this unique wallpaper featuring iconic restaurants, bookstores, and other independent businesses, and we’re excited to see how people will bring their wallpaper dreams to life with the help of trusted local professionals they connect with on Yelp.”
“As a small business ourselves, partnering with Yelp —a champion of small businesses across the country — to create a limited-edition wallpaper that also gives back to other entrepreneurs and small businesses was very exciting for us,” says Elizabeth Rees, founder of Chasing Paper. “Combining our wallpaper design expertise with Yelp’s data and platform lets us showcase an array of small businesses on the wallpaper that makes for a great accent to any living room, kitchen, bathroom or wet bar.”