To celebrate 100 years and the community that it has developed, Betty Crocker will give fans a chance to bring their stories and recipes to life on their own custom Betty Crocker box for the first time in the brand’s history through the #CallMeBettyCrocker recipe contest.

Now through December 31, 2021, home bakers can go online and submit a recipe – which must include at least one eligible Betty Crocker product. Entrants must share the story behind the recipe and how it is used in celebrations, for the chance to win their own custom Betty Crocker box or a Betty Crocker prize pack filled with goodies like plateware, including the iconic red spoon, apparel, free Betty Crocker cookie and cake mixes and more.

“Throughout the last century, Betty Crocker has been a constant source of knowledge and inspiration for home bakers everywhere. We want to celebrate those who have been inspired by Betty and encourage them to share and take pride in their recipes,” says Maria Jaramillo, Business Unit Director for Mexican & Baking. “Betty Crocker is a name synonymous with culinary expertise and on social media alone, there have been over 22,000 posts that use the hashtag #CallMeBettyCrocker. It only makes sense to celebrate this community by creating a contest that promotes their creativity and recognizes their affinity for our brand.”

The #CallMeBettyCrocker recipe and story submissions will be judged on creativity, connection to the contest theme of traditions and celebrations, and visual appeal.

In January 2022, winners will be selected and notified. Betty Crocker #CallMeBettyCrocker recipe grand prize winners will receive their own custom Betty Crocker packaging that celebrates the brand’s rich 100-year legacy and features their recipe, and second place winners will receive a Betty Crocker prize pack.