Honey Mama is kicking off the new year with its newest flavor, Chocolate Cake. Dutch cocoa envelopes the toasted crunch of pecans and is sprinkled with golden coconut.

This is Honey Mama’s first new flavor launch since Tahini Tangerine in 2020 and will be available for purchase online at $24/4-pack or $62/12-pack.

Honey Mama’s is the maker of category-defying refrigerated cocoa truffle bars, founded in 2013 when Christy Goldsby, a former bakery owner, had a life changing wellness experience that inspired her to re-define what indulgence can offer.

The culinary flavor combinations – lavender and rose petals, tahini and tangerine oil, Vietnamese cinnamon and cayenne – provide a unique texture and flavor experience, along with a base of raw honey, unrefined coconut oil, cocoa and Himalayan pink salt. Honey Mama’s bars are available in the refrigerated section at more than 3,000 retail locations nationwide and online.