Hostess Brands, Inc. announced it will be introducing two new sugar-free cookie varieties in a smaller, poppable size under its Voortman brand.
Vanilla shortbread and iced oatmeal sugar-free mini cookies will debut in February in 5-oz multi-serve resealable pouches at a suggested retail price of $3.49. The new cookies contain no sugar or artificial flavors or colors.
“Our new Voortman sugar-free mini cookies tap into a growing desire among consumers for great-tasting, bite-sized snacks that help them achieve balance between health and indulgence,” says Adam Lisook, general manager of Voortman.