Leading bakery ingredient supplier Dawn Foods has announced the opening of its Innovation Studio in Mexico City. The studio is the first of its kind in the company’s Latin America region.
Designed as a multi-use facility, the 3,200-square-foot Innovation Studio supports the development, testing, and optimization of Dawn ingredients, along with the equipment and infrastructure to provide training opportunities for bakery technicians. The studio showroom will double as a product demonstration location and multimedia studio to showcase Dawn’s industry-leading products, application ideas, and support customer needs.
“The Innovation Studio is a place where Dawn customers can receive hands-on training on our products and have the opportunity to work directly with our ingredients experts and research and development teams to create solutions to grow their business,” says Emilio Castillo, president, Dawn Latin America. “The demand for Dawn products is growing throughout Mexico, Central America, South America, and the Caribbean, and we are excited to introduce a state-of-the-art space where inspiration and innovation come together to benefit our customers.”
In addition to product development, Dawn experts will work with customers at the studio on local and global trends, optimizing regional flavors, category management, operational efficiencies, and emerging technology.
The Mexico City Innovation Studio, which opens to customers beginning March 7, will include a dedicated kitchen, R&D lab, and collaboration space.