Le Macaron French Pastries, which has more than 60 locations nationwide, is celebrating National Macaron Day on Sunday, March 20 by giving back, including special promotions for customers at participating locations and donations to local non-profit organizations and charities.

“The macaron has a long history dating back centuries in Europe before it was perfected in France,” says Rosalie Guillem, who founded Le Macaron with her daughter, Audrey in 2009. “There is a growing global interest in macarons because customers are embracing them as the perfect delicacy. Our macarons are made with the finest gluten-free natural ingredients and no preservatives, and delight customers with a burst of flavors that are crisp on the outside and smooth and creamy in the center. Whether the macarons are for special occasions, gifts, or to experience in the upbeat ambiance in our cafes with loved ones, most people quickly find macarons irresistible!”

Le Macaron will make donations to local charities and non-profits in observance of National Macaron Day. Among those are Mothers Helping Mothers and the Big Cat Habitat Sanctuary in Sarasota, the National Leukemia and Lymphoma Society, the Sam Houston High School Pilot Club in Louisiana and the Susan G. Komen Foundation of Greater Detroit and Cincinnati. The brand says charitable contributions will increase as new franchise partnerships continue to expand throughout the states.

Additionally, customers will have a chance to try new flavors on National Macaron Day by receiving a free macaron with purchase of a box of six or more at participating locations.

“The quality of our products and diversity of cultures in the states has allowed us to grow and introduce thousands of new customers to the joys of macarons,” says Rosalie Guillem. “We are grateful to each and every one of our dedicated franchise partners for making us the trailblazer in authentic French macarons and pastries.”