Ace Hardware is declaring this year’s Some Day on Saturday, July 16. Some Day is a fun, DIY holiday created by the company where consumers everywhere come together to tackle their overdue paint projects. To celebrate a job well done, Ace Hardware and Benjamin Moore Paint are giving away free ice cream inspired by popular Benjamin Moore paint colors on National Ice Cream Day, Sunday, July 17. 

Ace Hardware invites fans across the country to show off those at-home paint projects on Some Day via social media for a chance to win limited-edition, Benjamin Moore-inspired ice cream, which comes in four flavors to match some of Benjamin Moore’s most popular paint colors: French White 1093, Mint Chocolate Chip 436, Strawberry-n-Cream 2103-70 and Cocoa Brown 2101-20.

On July 16, Ace Hardware is asking fans to complete a short questionnaire to describe their Some Day projects, linked in the bio on the Ace Hardware Instagram account. As a reward, ten winners nationwide will be chosen at random to win Benjamin Moore-inspired ice cream.

On Sunday, July 17, National Ice Cream Day, fans in Chicago, New York and Los Angeles can receive a reward from Ace Hardware’s Instagram page by completing the questionnaire linked in the story. Fans can win their own Benjamin Moore-inspired ice cream, while supplies last.

To close out the weekend, Ace Hardware is rewarding fans with Benjamin Moore-inspired ice cream from a special Ace Hardware ice cream truck in a surprise location on July 17, National Ice Cream Day.

“Whether it be an accent wall or every wall in the house, a painting project doesn't have to be daunting. The thousands of locally-owned Ace stores are ready to help their neighbors confidently complete their painting projects with Benjamin Moore paint and Ace’s Extra Mile Promise,” says Kim Lefko, chief marketing officer at Ace Hardware. “And what a great way to have a little fun for our second annual Some Day event, by having Benjamin Moore paint-inspired ice cream as a sweet incentive and reward for a job well done.”