Sweet Loren’s, the better for you baked goods company, has announced the launch of the first Less Sugar Cookie Dough available nationwide. Sweet Loren’s new Less Sugar Cookie Dough is up to 40 percent less sugar than other leading national brands with only 6g of sugar per serving. It is made without sugar substitutes or artificial sweeteners.

Starting in July, Less Sugar will be available at Publix, with many additional retailers in the following months. Less Sugar will be available in two classic flavors – Chocolate Chunk and Sugar – and can be found in the refrigerated dough section at retail stores in North America.  

Sweet Loren's Less Sugar Cookie Dough is also plant-based and dairy-free, Certified Gluten Free and Vegan, Peanut/Tree Nut Free, Non-GMO Project Verified, Kosher Pareve, and free from the top 14 allergens. All Sweet Loren’s cookie dough can be baked in a regular oven, toaster oven or air fryer.   

“Less Sugar was the #1 request from our customers and we listened. 48 percent of consumers are looking for reduced sugar options, with a growing preference for real sugar in more mindful amounts. I have always been passionate about using only clean, wholesome ingredients because they taste better and are easier for our bodies to digest,” says chief executive officer and founder Loren Castle.  

“We have worked incredibly hard to create a cookie that genuinely satisfies your sweet tooth, without compromising taste– and at the same time, has only 6 grams of sugar. Until now, there has been no options on the shelf for those watching their sugar intake or wanting something less sweet tasting. At Sweet Loren’s, our goal is to create really great products that appeal to everyone’s lifestyles and dietary needs. Our products bring convenience and joy so you don’t have to worry about the time, mess, expertise or expense of baking from scratch!”