H&H Bagels, an iconic New York City brand since 1972, is celebrating 50 years of serving authentic New York City bagels and schmears of cream cheese.

Now through Friday, September 9, H&H Bagels will be conducting giveaways and offering exclusive merch to loyal customers including throwback 50^th anniversary T-shirts, mugs, and more. Additionally, the brand will be hosting a weekly social media giveaway. Each week, H&H will choose the best social media post tagging H&H Bagels and send the winner a box of bagels, spreads and branded merch.

Since it opened its first location on the Upper West Side of Manhattan, the brand has expanded to five locations throughout the New York City area, including the Upper East Side, JFK Airport, LaGuardia Airport, and most recently, Moynihan Train Hall at Penn Station.

Recently, H&H expanded from a bagel shop to a national franchise brand – broadening the fast casual bagel concept to new markets across the nation.