The hottest month of the year is upon us, and Panera Bread is turning the heat up at its restaurants with the launch of a new partnership with Yellowbird Hot Sauce.
The bakery-café chain is spicing things up at its restaurants in Miami with this collaboration by allowing consumers to choose "Ludicrous Mode" and add Yellowbird Habanero Hot Sauce to any menu entrée staring Monday, July 25.
The hot sauce can be added to any item, including Mac and Cheese, Broccoli Cheddar Soup, Cinnamon Raisin Bagels and so much more. Guests can choose Ludicrous Mode and receive Yellowbird Hot Sauce complimentary on the side or directly on their meal when they order in-store or via digital ordering (Panera app and online) in select cafés in the Miami area for a limited time.
This marks the first time Yellowbird, the top selling Hot Sauce on Amazon and #1 best-selling hot sauce at Whole Foods, will make an entrance into the fast casual dining industry.