This holiday season, Nutella is inviting baking enthusiasts to get their signature Nutella recipe “Nutella Nonna Approved” while encouraging families to create special holiday baking memories together.

Those who participate are entered for a chance to win a grand prize trip to Italy and one of 200+ weekly prizes. Simply share your Nutella holiday recipe on Instagram using #NutellaNonnaContest and tag @Nutella. For every entry through December 11, Nutella will also donate $1 to Generations United (up to $10,000), a national nonprofit organization that strengthens practices and policies to benefit all generations.

To launch the program Nutella has teamed up with Italian baking expert, grandmother and unofficial Nonna to all, Nonna Pia, who is known for her authentic viral Italian cooking videos on social media. Nonna Pia will be helping to approve and award the grand prize recipe winner.

“Just like enjoying Nutella, baking is a universal love language that crosses generations—and nobody’s better at it than Nonnas,” says Noah Szporn, senior vice president of spreads at Ferrero North America. “We’re looking forward to seeing all of the delicious recipes from our fans this holiday season but more importantly, we hope they create wonderful memories baking together.”

“Strengthening the bonds between generations is what Generations United is all about, and, when families come together to bake with Nutella, they’re sure to spread a smile,” adds Donna Butts, executive director of Generations United. “We are proud to partner with the original hazelnut spread this holiday season to encourage baking collaboration among generations.”

Interested individuals can find additional contest details or learn more on how to sweeten your holiday season with Nutella by visiting its website.