Panera Bread has announced the launch of three new sandwiches, Toasted Baguettes, available at its bakery-cafés nationwide starting Thursday, January 12.
Coming in three options, the new Toasted Baguettes feature Panera’s iconic baguette paired with unique flavor offerings—Green Goddess Caprese, Pepperoni Mozzarella and Smoky Buffalo Chicken—marking the first time Panera has created a sandwich on its signature French baguette.
MyPanera members will receive early access to Toasted Baguettes now through Wednesday, January 11. The sandwiches start at $9.99 each (plus tax) and are freshly prepared with clean ingredients in three bold and fresh recipes, including:
- Green Goddess Caprese Melt – Peppadew™ peppers, fresh mozzarella, grated parmesan, basil, arugula, green goddess dressing, garlic aioli and salt & pepper on Panera’s signature baguette
- Pepperoni Mozzarella Melt – Pepperoni, fresh mozzarella, fontina/mozzarella blend and market sauce on Panera’s signature baguette
- Smoky Buffalo Chicken Melt – Smoked chicken, American cheese, fresh red onions and Buffalo sauce on Panera’s signature baguette
“At Panera, our chefs and bakers know that our iconic Panera baguette is beloved by our guests as a side to our many soups, salads and entrees – so, what better way to deliver a new craveable innovation than by using it for a sandwich filled with bold and fresh flavors?” says Claes Petersson, head chef and chief food innovation officer at Panera Bread. “Toasting our baguette sandwiches gives the perfect blend of crunchy crust with a pillowy-soft center that makes it easy to take the perfect bite, and we're excited to offer our guest three delicious flavors to enjoy.”
To celebrate the launch, Panera wants to keep customers extra toasty by giving away free Toasted Baguettes sandwiches in some of the coldest US cities. From January 17-22, if temperatures hit 32 degrees or below in New York City, Boston, Denver, Washington, DC or Chicago, the chain will drop a code for a free Toasted Baguette sandwich on local digital billboards including New York City’s famous Time Square marquee. In Chicago, Panera will be making the promo code drop in the actual snow.
“Following last year's extremely successful launch of Chef’s Chicken Sandwich, the launch of Toasted Baguettes is the next phase of our sandwich strategy” says Eduardo Luz, chief brand and concept officer at Panera Bread. “Our Toasted Baguettes take inspiration from the best cafes in Europe, with fresh and Clean ingredients that define Panera’s food with a heavy emphasis on both abundance and value for our guests.”
