Paris Baguette has announced it is now offering an authentic Italian coffee experience at its bakery-cafés. The company is partnering with innovative coffee company Lavazza to serve a variety of coffee blends at its 100-plus locations nationwide.

The company will be serving a selection of Rainforest Alliance-certified coffees, including Lavazza's specialty “La Reserva de ¡Tierra! Selection,” a premium blend of high-grade natural and washed Arabica from Central and South America that provide a balance between notes of jasmine flowers, almonds and milk chocolate, a medium body and a delicate taste. La Reserva de ¡Tierra! Selection features coffee sourced from communities supported by the Lavazza Foundation, with social responsibility projects aimed at developing living conditions and economic growth while respecting the environment.

“Paris Baguette is proud to partner with Lavazza, which shares a commitment to using quality ingredients, sustainable practices and a passion for spreading joy,” says Pete Bell, chief marketing officer at Paris Baguette. “We’re looking forward to working with Lavazza to deliver exceptional service to our customers while taking care of our neighbors, our planet and our future.”

All Paris Baguette specialty coffee beverages will be made with Lavazza'’ coffee blends and cafés will serve the brand’s popular ready-to-drink cans of cold brew that are organic and Rainforest Alliance certified. The ready-to-drink cans are available in four flavor profiles that offer both dairy and non-dairy options, including Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk.

The program also includes co-branded coffee cups, brewing equipment and other in-café materials, plus extensive staff training on authentic Italian brewing practices.

“We are excited to expand our footprint in the United States through this new partnership with Paris Baguette and introduce our line of products to their loyal customer base,” says Camille Vareille, vice president – head of marketing Americas at Lavazza Group. “As a value-driven brand, we believe Paris Baguette perfectly complements our mission to create quality products while also providing real, lasting impacts within our communities.”