In celebration of its fan created holiday, World Nutella Day (February 5), Nutella has announced the US debut of two products: Nutella B-Ready and Nutella Biscuits. These new offerings are the brand’s first innovations to come to the country since Nutella &GO!, which debuted in 2012.
Nutella B-Ready is a light, crispy wafer shell filled with creamy Nutella and sprinkled with puffed wheat crisps. The individually wrapped treat is the perfect portable snack and will be available in a 2-count pack (SRP: $1.89), a 6-count pack (SRP: $3.99), and a 36-pack at major club stores later this spring (SRP: $13.99).
Nutella Biscuits feature a golden baked crunchy biscuit, specially crafted to hold a creamy heart filled with the taste of Nutella. These cookies will be available in a 20-count resealable bag (SRP: $4.79).
“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the US, two products that have already received love and accolades across the globe,” says Noah Szporn, senior vice president of spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our US portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”
Nutella B-Ready and Nutella Biscuits can be purchased in stores nationwide and online in the cookie and biscuit aisle at major retailers starting this month.