Scharffen Berger Chocolate Maker is introducing several new products across its portfolio with on-trend ingredients such as oat milk, coconut sugar, maple sugar, dried cherries, almonds, coffee, toffee, sea salt and more.
As promised in fall of 2022, the brand is expanding on its core line, keeping the signature quality Scharffen Berger blend consistent with the past while expanding upon their legacy baking and bar offerings. In addition, it is launching Chocolate Provisions by Scharffen Berger, chocolate flats perfect for charcuterie boards, pairing parties or simply snacking.
“Our team has accomplished a great deal in the past six to eight months, and I am so proud to follow up our announcement in October around the new branding, packaging, staff and general direction for the business with this next bit of news about our innovation and expansion,” says JP Mackey, president and chief sales officer for Scharffen Berger. “The innovation builds upon the history and quality of Scharffen Berger that has existed since the late 90’s. These new flavors, new packaging formats and new product line are going to help us return this time-honored brand to its rightful leadership position among the innovators in chocolate.”
“I am immensely excited about all of our new product introductions,” says Ray Major, Scharffen Berger’s chocolate maker. “Our reputation was built making the finest dark chocolate. To these we eventually added a superb milk chocolate, and now finally all the stops are out as we add unique combinations of the highest quality ingredients to our chunks and our classic 3 oz. bars.”
Scharffen Berger’s core line of three-ounce bars – currently offered in 41% Cacao Extra Rich Milk Chocolate, 62% Cacao Semisweet Dark Chocolate, 70% Cacao Bittersweet Dark Chocolate and 82% Cacao Extra Dark Chocolate – will be joined by four new flavors:
- 41% Cacao Milk Chocolate with Almonds and Sea Salt
- 41% Cacao Milk Chocolate with Toasted Coconut and Coffee
- 70% Cacao Dark Chocolate with Cherries, Almonds and Sea Salt
- 70% Cacao Dark Chocolate with Salted Almonds and Toffee
Scharffen Berger’s signature baking chunks are specially formulated for optimum meltability. The current line, which features 62% Semisweet Chocolate Chunks and 70% Bittersweet Chocolate Chunks, adds the following flavors:
- 43% Cacao Oat Milk Chocolate Chunks with Coconut Sugar – Dairy-free milk chocolate that performs like its milk-based counterpart, with all the same melting properties and Scharffen Berger’s signature richer, deep flavor profile
- 55% Cacao Dark Milk Chocolate with Maple Sugar – High cacao content milk chocolate chunk with maple sugar
The full line of baking chunks will now come packaged in stand-up, resealable pouches for convenient use and storage of leftovers as well as ease of display on retail shelves.
Scharffen Berger is also launching Chocolate Provisions by Scharffen Berger. This all-new product category features 20 chocolate flats (9 g) packed in a cracker-like sleeve box, delivering a sweet solution to building charcuterie, cheese, dessert and brunch boards. Flavors available now include:
- 41% Cacao Simply Milk Chocolate – With extra cacao and hints of caramel, these flats feature less sugar than most milk chocolate
- 41% Cacao Milk Chocolate with Cacao Nib Crunch – Silky milk chocolate with the added crunch of cacao nibs
- 70% Cacao Dark Chocolate with Sea Salt – This flavor has a bright fruitiness and long, smooth finish
- 70% Cacao Dark Chocolate with Toasted Coconut and Almonds – The toasted coconut and almonds add complexity to these balanced dark chocolate flats, giving a little extra oomph to mild cheeses and complementing fruits, nuts and charcuterie
- 82% Cacao Extra Dark Chocolate – Rich notes of dried figs, red currants and sour cherry and a mild, peppery spiciness that lingers on the palate
All of Scharffen Berger’s new innovations are available now online and will be hitting store shelves soon.
