GHOST, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements and apparel, and cinnamon roll bakery chain Cinnabon have teamed up for a new product. Available now, GHOST WHEY and GHOST VEGAN come in a Cinnabon flavor, which delivers on the iconic bakery taste.

GHOST WHEY has 25 grams of protein per serving and combines a premium 100 percent whey protein blend with natural digestive enzymes. GHOST VEGAN, the first authentically licensed vegan protein flavor, has 20 grams of protein per serving and is made with a premium, fully disclosed vegan protein blend of pea protein concentrate, organic pumpkin protein and watermelon seed protein. To authentically incorporate the taste of a Cinnabon cinnamon roll, the protein powder features Cinnabon’s signature Makara cinnamon.

In addition to using the powder in shakes, consumers can also use it to add a protein boost to baked goods like muffins.

“Every recipe has a secret ingredient that pulls everything together, and this collaboration is centered on authenticity,” says Dan Lourenco, co-founder and chief executive officer of GHOST. “GHOST is proud to team up with Cinnabon to create a product that emulates the classic taste of a sweet, cinnamon-spiced cinnamon roll. We are continuing to make sports nutrition approachable by creating protein powders that taste exactly like iconic products we know and love.”

“We are always looking for unique and relevant ways to bring our guests the signature flavors of our World Famous Cinnamon Rolls,” says Dave Mikita, president of international and retail channels at Focus Brands. “Cinnabon cinnamon rolls are irresistibly good, and this new protein powder helps feed our fans' cravings in an exciting new format.”

The new flavor collaboration is available online now and will be available in GNC stores nationwide on Thursday, March 23. GHOST WHEY x CINNABON has an SRP of $44.99, and GHOST VEGAN x CINNABON has an SRP of $49.99.