BAKED Lay’s has announced its latest collaboration with Subway, revealing its first-ever 12-inch crisp just in time for National Potato Chip Day. This new creation, designed to fit perfectly inside the Subway Series footlong, will be available for one day only on Tuesday, March 14, exclusively at a Subway restaurant in Frisco, Texas.

Subway’s latest innovation comes on the heels of its footlong cookie, which debuted in December 2022 in Miami to celebrate National Cookie Day. Each footlong cookie was piled high with toppings ranging from indulgent and sweet, to savory and totally unexpected.

The BAKED Lay’s Footlong is ideally paired with The Subway Series, a new lineup of sandwiches at Subway that debuted in July 2022.

“Surprising our fans with unexpected flavor combinations and unique culinary creations is what we do best,” says Scott Finlow, chief marketing officer at PepsiCo Foodservice. “We’re grateful that our partners at Subway share our passion for creating meals that are as delicious as they are memorable.”

Starting at 11 am CST on March 14, guests who purchase a Subway Series footlong meal can add on a BAKED Lay’s Footlong for free – while supplies last – exclusively at the Subway restaurant located at 6700 Stonebrook Parkway, Suite 100 in Frisco, Texas.